Case Study

Strategic Marketing Consulting Firm: 70+ professionals

Synopsis: A well known, New York-based strategic marketing firm had built its business through the network of its founder and its reputation for very effective marketing. This work linked the strategic objectives of a client with the development and execution of effective marketing campaigns. Their major goal was to penetrate large consumer-oriented companies, a new area for them, but they were ill equipped to develop and nurture new relationships. We were called up on to develop these relationships and coach them through the follow-up and closing phases. The results were relationships and business with some of the largest consumer oriented companies in the world.

• Primary Product: Strategic marketing plans consisting of evaluation of strategic direction, market assessments, objective/target establishment, overall planning, and creative

   

• Targets: Consumer-oriented Fortune 500 companies in need of coordinating marketing growth strategy

   

• Results: Substantive relationships and resultant business with some of the largest companies in the U.S., including Pepsi-Cola, Church & Dwight, Kodak, The New York Times, Avon , Harper Collins, and Reckitt-Benckiser